PROJECT 1. UBC LIFE BLOG SOCIAL ANALYTICS

PROJECT DETAILS

ROLE:

LEAD DATA ANALYST

RESPONSIBILITIES:

Collected bi-weekly blog and social analytics for the UBC Life Blog and Twitter posts over an 8-month period, using Google Analytics and Hootsuite
Identified high pageviews to determine high-performing posts, documenting them to be resurfaced annually
Presented and reported analysis to the Student Communications Services director and Creative and Editorial Team, with recommendations for improving the communication strategy.

TOOLS:

GOOGLE ANALYTICS, HOOTSUITE, GOOGLE SEARCH CONSOLE, GOOGLE SLIDES, CONFLUENCE

DELIVERABLES:

DATA COLLECTION, DATA ANALYSIS, PROGRESS REPORTS, RESEARCH PRESENTATION

TIMELINE:

8 MONTHS OF DATA COLLECTION, 1 MONTH FOR ANALYSIS & REPORTING

ROLE:

DIRECTOR (JUNE 2018-MAY 2019)

SENIOR EDITOR (OCT 2017-MAY 2018)

RESPONSIBILITIES:

Director
- Managed a team of 28 operational staff of various departments by overseeing the operations of finance, printing, design, editorial, and marketing
- Oversaw community outreach to source funding for writing grants and coordinating with sponsors to determine what organizations would align with IONA Journal values
- Led the production of the journal as well as internal affairs of the IONA Journal by creating a brand guide for the design, funding, and marketing of the issue
Senior Editor
- Reviewed, edited, and made suggestions to authors on potential essays to be featured in the journal
- Managed team deadlines while maintaining a high level of copy editing
- Mentored a Junior Editor while working collaboratively with Senior Editors to decide which essays will be featured in the journal

DELIVERABLES

PROJECT MANAGEMENT, SPONSORSHIP ($3,000 RAISED), MARKETING STRATEGY, PUBLISHED FACULTY REVIEWED JOURNAL

TIMELINE:

4 MONTHS FOR HIRING, TRAINING STAFF, SPONSORSHIP

3 MONTHS FOR EDITING, DESIGN, LAUNCH

1 MONTH FOR LAUNCH